Ryou Watari is a boy born in the body of a girl. Rejected for being a "tomboyish girl" and a transgender boy, he cannot confide in anyone and suffers in the prison of his own skin. Subtly, he expresses his genuine self through a buzzcut and secret purchases of boys' clothes.

However, Ryou's life changes when Jin Satou joins his class. Jin is laidback, fearless, and straightforward. He is not ashamed of his interests, nor does he care about others' opinions. For the first time ever, instead of envy, Ryou feels admiration. After running into Ryou in a men's fashion store, Jin proposes the unexpected: they should start a clothing brand together.

Overwhelmed and afraid, Ryou confesses everything to Jin. To his surprise, Jin is fully accepting. Honored to have his first genuine friend and a trusting partner, Ryou agrees to set their business in motion. Recruiting a photographer and collaborating with talented outcasts, the boys prepare to express themselves through fashion and change the world—one step at a time.

I thought this was fun. The characters were interesting and fun and I found this to be a very fast-paced read. I didn't really feel super... compelled by it though? If that makes sense. It felt like there were frequently interesting plot threads and characters just waiting to be explored that either never were or only really brushed the surface before being dropped. I also found it kind of... overly-optimistic...? I don't mean to say that trans people can't have things go well for them or that all trans stories need to be miserable. I don't think that at all, but pretty much all of Ryo's misery is internal in this story. It comes from him being afraid to be honest with others about himself, and without fail things always end up okay for him when he comes out. Sure it isn't always easy but he can always convince the person to accept him or it eventually fades away. I understand that that storyline, of Ryo being rewarded repeatedly for being earnest and true to himself, is the one that makes sense for the message and point of this book, but it feels really wrong and dismissive to me. Things can go really really wrong for people when they come out, and this is only really briefly touched on when Wing says that dismissing people with "oh times are better now" is BS, which is true, but it's basically a one-off line that is never explored. The only times that anything bad happens to Ryo when he comes out where it isn't immediately resolved, is when his first potential employer says he can't work there as a man, but Ryo just gets a different job right away anyways, and then when he's outed and people are kind of rude to him at school, but it pretty quickly fades away and is never really discussed again. I don't know, I'm very conflicted, because on one hand, I do think trans people deserve stories where we aren't just suffering all the time (and that isn't what I'm suggesting I'd want here at all), but also this story comes across like it's telling me that coming out is pretty much always the best option, which it 100% definitely is not. I do not know. I'm conflicted lol. But yeah this manga was good and cool I liked it. Ryo is very expressive and I like the way the mangaka draws him. This manga did not really hit me very hard like I was hoping it would, but it was a good read and I think we need more trans stories like this one that really aren't about being trans at all, but being trans is still relevant, you know what I'm saying? Like the manga is about the brand, but Ryo still is trans and that's a big part of his life. I like that.